Cats, Community and Reduced Fees: Inside Mornington Peninsula's May Adoption Event
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Listing on PetRescue is designed to give rescue groups an edge, providing a little extra boost to help homeless pets find safe, loving homes. 🐾
Every visit to PetRescue is a moment of curiosity, hope, or readiness to welcome a new pet into someone’s life.
Understanding who is visiting PetRescue and how they explore listings can help you create clearer, more engaging profiles, improve visibility across search and alerts, and make it easier for the right match to come together at just the right time. 💚
This summary is based on year-to-date GA data as of February 2026, and an analysis of 516,965 regular users from July 2019 to December 2025 (excluding PetRescue member organisations and PetRescue employees).
Jump to:
Audience overview
Where users are located
Household insights
How adopters engage
What this means for your pet profiles
Audience overview
PetRescue continues to reach a large and highly active audience, with strong ongoing discovery from new users.
🌐 5,121,462 website visitors (year to date).
🆕 3,957,906 first-time visitors.
👥 516,965 regular users analysed.
PetRescue is reaching a broad, mainstream audience of potential adopters, including many people who may be new to pet adoption or considering it for the first time.
A large proportion of demographic data is not captured, but available insights still show consistent engagement patterns.
Age
👤 Age unknown: 4,306,121 (84.52%)
👤 25–34 years: 302,202 (5.93%)
Gender
👤 Gender unknown: 4,268,349 (83.78%)
👩 Female: 708,088 (13.9%)
👨 Male: 358,008 (7.03%)
Interests
📰 News & Politics / Entertainment News Enthusiasts: 347,435 (42.66%)
🍽️ Food & Dining / Cooking Enthusiasts: 284,495 (34.93%)
🐶 Lifestyles & Hobbies / Pet Lovers / Dog Lovers: 238,615 (29.3%)
Where users are located
User engagement closely follows where member organisations are located, with the strongest activity in the eastern states and Western Australia.
🏙️ 75% of users are from metropolitan areas
💰 More than 50% are from SEIFA IRSAD deciles 7-10 (SEIFA IRSAD stands for Socio-Economic Indexes for Areas – Index of Relative Socio-Economic Advantage and Disadvantage. It’s created by the Australian Bureau of Statistics and ranks areas across Australia based on factors like income, education, employment, and housing, with deciles 7–10 representing more advantaged areas)
Many adopters are based in cities, but some pets are happiest with a little more space, a quieter pace, or fewer neighbours.
When you’re sharing a pet’s story, a gentle way to guide the right match is to help people picture the kind of home where that pet will feel safe and settled. For some, that might be a suburban backyard to explore or a rural property with room to roam, rather than apartment living.
Being open and thoughtful about what each pet needs helps connect them with the right home, where they can truly thrive.
Top cities
Melbourne: 1,506,442 (29.57%)
Sydney: 1,071,776 (21.04%)
Brisbane: 702,702 (13.79%)
Most adopters are city-based and financially capable of adopting, with many willing to travel for the right pet when the connection is strong.
Household Insights
Household context plays an important role in engagement and adoption readiness.
From 516,965 users:
🐶 46,752 have at least one dog (9%)
👶 53,468 have at least one child (10.3%)
🐱 35,886 have at least one cat (6.9%)
These users are more likely to:
📝 Create detailed profiles
📩 Submit multiple enquiries
🔔 Use alerts and notifications
Users who set up alerts are 2-3 times more likely to have children and dogs than those who do not.
How adopters engage
Most adopters move quickly and focus on a small number of pets that stand out early.
🔹 Almost 60% submit 1-2 enquiries
🔸 Only 13% submit more than 4 enquiries
This shows adopters are highly selective and make fast decisions based on early impressions.
In 2025:
🆕 45,147 people created a new PetRescue account
⚠️ 28% (12,600+) did not submit any enquiry
This reflects a group of users arriving with intent but not always progressing to enquiry immediately.
Users who create a profile but do not enquire are slightly more likely to:
🚫👶 Not have children (~4% more likely)
🚫🐶 Not have a dog (~2% more likely)
Around one-third of users are repeat adopters, meaning they first engaged more than 12 months before their most recent activity. These users return when ready to welcome another pet, reflecting positive previous adoption experiences and familiarity with PetRescue.
What this means for your pet profiles
These insights highlight a really encouraging opportunity across PetRescue:
Every day, a large number of people visit PetRescue and begin searching for pets, with many going on to create accounts and submit enquiries. A significant portion of users are actively engaging with listings, while others return over time as they continue their search.
Because many adopters make decisions quickly and focus on a small number of pets, clear and engaging listings play a powerful role in helping that connection happen. When a pet’s personality, needs, and suitability are easy to understand, adopters can move forward with confidence and take the next step.
Boop the links below to help your pets stand out and find the right home.
Small improvements in clarity and presentation can make a big difference, helping the right adopter see, understand, and choose a pet in your care.
📸 How to snap a great pet photo
✍️ How to write a great pet profile
🐶 Profile writing inspo for dogs
🐱 Profile writing inspo for cats
📝 How to use PetRescue pet profile writing AI-bot
Cover image: Gustavo Fring via pexels.com
