Listing on PetRescue is designed to give rescue groups an edge - an added boost to help find disadvantaged pets a loving home for good.

Over the first six months of 2014, we collected a whole host of data to help us get a better understanding of who uses the PetRescue website, with the ultimate aim of making the search and adoption process easier. Take a look at some of the key stats gathered from our research.

One of the most notable statistics is that of the 2 million unique visitors our site attracts every year, just over 75% are female.

Almost half of our visitors are between the ages of 25-44, whilst just under 20% fall into the age bracket of 45-54. This is backed-up by the statistic that more than 70% of our web users are a younger couple or a family with kids.

79% of users also own a house, suggesting that many families are looking to turn their house into a home by having a rescue pet around.

With this information in mind, we are taking action to maximise the sites effectiveness and hopefully increase the number of new and seasoned pet-lovers who are paired with their perfect pet. From evaluating changes for adoption policies to helping you to optimise your pet listings, we want to harness this info in a way that continues to see every PetRescue member prosper.

There is also a sizeable portion of visitors who are new to PetRescue; between January and June 2014, over 40% of website users were visiting PetRescue for the first time. This gives us an awesome opportunity to create great first impressions with a whole new audience who are taking their first steps towards pet adoption.

Summary

The key takeaway from this information is that our primary audience is a mother of kids who owns her own home. Automatically excluding families with kids means you are losing tens of thousands of potential adopters every month.

So, be sure to bear this in mind when you are writing profiles for pets that could be suitable for young families. And, for all other pets, consider how you can tailor the profile to fit other audience groups.