Ever had an idea pop into your head that’s so brilliant that you just have to tell someone? Well, here’s your chance!
We want to hear from you, and share some of the adoption ideas you’ve come up with in your local area. Anything that your group or shelter has done to encourage adoptions, however wacky, we want to hear and share them.
A great example, Tim at RSPCA South Australia coined the hugely successful ‘No Mum Left Behind’ campaign last year, encouraging families who adopted a kitten to consider the special bond between a kitten and its mama. Adopters of kittens were given the opportunity to take the mum home for free, under the tagline ‘Adopt the Baby. Get the Babysitter Free’.
The campaign proved to be a resounding success, sparking an increase in older cat adoptions in the lead-up to Christmas. The idea struck a chord with adopters, and worked to great effect.
Another good example comes from Eileen at Greyhounds NT helped set-up their hugely successful ‘Greyhound Walk’ initiative. By dressing their eager hounds in cute ‘adopt me’ jackets, Eileen and her group of volunteers were able to get heads turning with an evening stroll along the busy Darwin foreshore.
The program has been a big hit with the locals, and the monthly walks have become a great way for the rescue group to interact with potential adopters - giving them a chance to meet the pups before making the decision to adopt.
“Anyone who has contacted us about adopting is strongly urged to come along and meet all the dogs available for adoption in one spot. We find that once people have actually met an ex-racer, a lot of their preconceptions are dispelled.” Great work Eileen!