Last updated: 28 Oct, 2020
Published on: 18 Aug, 2014
PEDIGREE Adoption Drive 2014
Sharing in our belief that every dog deserves a home, PEDIGREE® has partnered with PetRescue to launch the PEDIGREE Adoption Drive™ 2014 and help thousands of dogs find loving homes.
This awesome national adoption initiative is now in it’s seventh year, and we are thrilled to be a part of it again - especially as the star of this year’s campaign is a rescue pet adopted via the PetRescue website!
Raising awareness of the joy adoption can bring to people’s lives, the adorable TV ad featuring Lilly and her proud mum Sam, will run from Monday 18th August, right through to the end of the year. Watch the ad now.
Discover how Lilly and Sam’s beautiful journey began on PetRescue. “When I first saw Lilly, there was something about her eyes that really grabbed me… She has a beautiful soul... I have never had such a close relationship to another dog before.” Read Lilly and Sam’s story.
There are more than 4,000 rescue dogs listed on the PetRescue website today, all eagerly waiting for their forever homes and a family to love. There’s a big chance that one of them is your perfect soul match. Start your search today.
PEDIGREE has become a champion of dog adoption and is steadfastly committed to making the world a better place for all dogs, big and small. As well as boosting awareness, the Adoption Drive also raises money and food donations to support the lives of homeless dogs while they wait to find their forever homes. Go to pedigree.com.au to find out more.