Helping the loneliest hearts find love
We believe there’s a home for every pet and enough love to save every life. But there are some special souls that need an extra helping hand to find a new home. These are the unluckiest pets that find themselves homeless in their senior years, with disabilities or special needs.
We like to call them ‘The Adoptables’ - a bit like ‘The Undateables’ - they’re the loneliest of hearts who find it harder than most to find love. And since 2016, we’ve dedicated our Tax Time fundraising campaign to raising the profiles of these pets in need - giving them the opportunities they need to find their perfect match.
How we help the loneliest hearts
We invite all our member rescue groups, shelters and pounds to participate in the campaign and, with the kind support of our Tax Time donors, each of the senior/special needs pets nominated receive a targeted paid ad/boosted post on social media to give them the very best chance of finding love.
With assistance from the PetRescue team and dedicated skilled volunteers across the nation, many of the nominated pets get a free profile revamp too, including a professional photo shoot and profile rewrite to help them catch eyes and win hearts.
Donations received to support The Adoptables campaign also help to cover the cost of providing all the free benefits and support services we offer to all PetRescue members and their senior and special needs pets.
Gift matching and vet subsidies
In 2017, our generous partner Woolworths Pet Insurance pledged to match all donations made in the last week of June, doubling the impact of every gift to The Adoptables. By June 29th, we’d reached our fundraising goal, which meant we were able to pledged all public and matched gifts received on June 30th (always the biggest day of giving at tax time) to be donated to the rescue groups who nominated their pets to be featured in The Adoptables campaign.
The response was amazing, with a total of $55,000 pledged to help to cover the cost of vet care essentials, including flea and worming treatment, vaccinations, desexing, microchipping, testing and diagnosis, surgery and other medications.
The Adoptables 2017 impact...
senior and special needs pets featured in June
boosted posts and paid ads for senior and special needs pets in June
email enquiries generated for The Adoptables pets (not including phone)
pets adopted/on trial within 3 months
pledged to participating rescue groups to fund vet care
funds PetRescue’s adoption promotion programs
will fund PetRescue’s Matchmakers project
You can help thousands of homeless pets every year. Sign up to give monthly
If you’re a rescue group, shelter or pound, find out more about free PetRescue membership benefits by contacting email@example.com