Last updated: 22 Jul, 2019
Published on: 11 Jun, 2018
Buy PEDIGREE®. Help feed a dog in need.
Helping to feed rescue dogs in need.
We’re so excited to be joining forces with our amazing partners, Woolworths and PEDIGREE®, to launch an amazing national campaign that brings rescue pets into the hearts and minds of millions of Australians.
This campaign encourages shoppers to help dogs less fortunate than their own, when purchasing food for their pet, with the goal of donating $1 million of food to rescue pets.
How you can make a difference when you shop for your pet
If you’re a Woolworths shopper, or a Woolworths Rewards member, you can help dogs less fortunate than your own. For every dollar you spend on any PEDIGREE® product in store, the wonderful people at Woolworths and PEDIGREE® will donate points that translate into free food for rescue pets.
How we’re getting rescue pets in front of millions of Aussies too
This national campaign is bringing rescue pets in front of a massive new audience too, encouraging millions of Australians to consider pet adoption when they’re looking for a new family member. As well as emails to more than 10 million Woolworths Rewards members, the campaign will be promoted in-store at Woolworths, in videos and print media, on YouTube, Facebook, Instagram, and even on buses and bus shelters around Australia. That’s putting the plight of rescue pets and the option of pet adoption into so many hearts and minds!