Advertise on PetRescue
Do you have a business and want to reach Australia's most engaged community of pet lovers and owners? Advertising on Australia’s most visited charity website and the largest searchable database of adoptable pets is one of the most cost-effective ways you can achieve this.
PetRescue.com.au was launched in 2004 with a mission to help save lives by giving rescue pets free national exposure. Since then, we’ve seen traffic grow at a phenomenal rate of around 25% per annum.
Today, we reach millions of Australian visitors every year. Every month we see more than 7,000 families take home a new pet that was listed for adoption on the PetRescue website. And all of these families will require products and services for their new pet.
Web statistics are taken from Google Analytics, as at May 2019.
- 1.1m sessions/month
- 390k unique users/month
- 9.3m page views/month
- 94% Australian users
The PetRescue website is visited by a highly engaged, active audience who are looking to adopt a new pet. Primarily, users are female aged between 25-54 as well as families with kids.
Visitors to PetRescue are highly targeted and arrive mainly via browser bookmarks, targeted search engine queries, social media interactions, and highly relevant inbound links. In short, our website is uniquely positioned to offer an audience that is receptive to your advertising message.
Display advertising opportunities
Inventory sizes available: 300x250, 300x600, 728x90, 970x90, 970x250.
Minimum criteria for direct sales: $10 CPM $5,000 advertising spend
Frequently Asked Questions
I am a media buyer. How can I purchase display impressions on PetRescue?
Please note that PetRescue does not sell its display inventories directly to advertisers or media agencies. All display inventories on PetRescue are sold programmatically on the exchange.
If you are a merchant with a small budget, you can consider placement bidding on Google AdWords to target PetRescue. Unfortunately, we are not able to provide support for advertising via AdWords.
Can I set up an email campaign with PetRescue?
PetRescue does not sell advertising space in email campaigns. While we do send out monthly newsletters (~200k subscribers as of September 2018), any marketing opportunities are offered exclusively to our major partners.