Have a drink with your best friend.
PetRescue is pleased to announce that we've partnered with Vinomofo, the most epic wine site on the planet, to produce a world first product – wine for dogs.
PetRescue Co founder John Bishop says the innovative new product has the potential to strengthen people’s relationships with their dogs, and give pets a well-needed way to relax at the end of a hard day.
“The health benefits of a glass or two of red wine are well known,” says Mr Bishop. “Why shouldn’t our pets be able to enjoy these advantages too?”
“When I was young, my parents had a dog called Tipsy who enjoyed sharing a beer with my Dad. I’ve always remembered the good times they shared together, and it’s wonderful to be able to modernise that idea by bringing organic, delicious dog-friendly wine to the market.”
Andre Eikmeier, Co founder and joint CEO at Vinomofo says canines possess the sensory capacity to experience good wine.
"Vinomofo has been a long time supporter of PetRescue, and we obviously love wine, so this just feels like a perfect synergy. Dogs actually have amazing palates, and as a customer-focused business, we're looking forward to getting some feedback on this wine, bitch," he said.
The wine – marketed under the ‘Wine, Bitch.’ brand – is available for purchase from Vinomofo’s website from today. 50% of profit from sales is donated to PetRescue to support their work in animal rescue across Australia.
“We’re thrilled to be working with Vinomofo to bring this idea to life. The health benefits for quaffing canines will be huge and, personally, I can’t think of anything nicer than sitting down and sharing a bottle of pet-friendly Pinot with my four-legged best friend,” says Mr Bishop.
The PetRescue team is also working on producing a pet-friendly coffee, for those mornings after a big night in.
PetRescue is a national animal welfare charity enabling all Australians to discover the joy and unconditional love a rescue pet brings. With the awesome support of a growing community of pet lovers, PetRescue.com.au is now Australia’s most visited charity website, helping to save the lives of thousands of homeless pets every month.
PetRescue.com.au lets you view thousands of adorable adoptable pets from around 900 rescue groups, pounds and shelters, all in one place, making it super-easy to find your new best friend. Dogs, cats, guinea pigs, donkeys (any kind of animal really) you’ll find it right here. It’s a bit like an internet dating site!
Vinomofo is an online wine store experience that is changing the wine world. More than just a wine store, Vinomofo is a movement. A tribe of vino-loving mofos – the drinkers and the makers - united by wine. Founded by André Eikmeier and Justin Dry in 2011 from an Adelaide garage, the startup has grown into a tribe of more than 400,000 mofos and employs 100+ people. Vinomofo is one of Australia’s fastest growing and most awarded companies, including 2015 ORIA Online Retailer of the Year and 2014 My Business Award’s Best Employer. 2016 sees Vinomofo go global with the roll out into six new markets, including New Zealand, Singapore, Hong Kong, United Kingdom, United States of America and China.