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Did you know that data has shown that black kittens wait 10 times longer^ for adoption than kittens of other colours, and black adult cats spend almost twice as long in care compared to ginger or tortoiseshell cats?
Read more about the various reasons behind these outcomes for black cats here.
If you’ve ever tried to take a picture of a black cat, you’ll know it can be tricky! Their dark coats often make their features harder to capture, so they don’t always stand out in adoption photos. Studies suggest that people spend more time observing cats than interacting with them compared to dogs. So, first impressions—often formed through photos—matter. For black cats, this visual disadvantage can lead to them being scrolled past in a sea of pet profiles.
Jade Meadmore, an experienced photographer from PetRescue member organisation Maneki Neko Cat Rescue kindly shared some of her top tips when photographing black kitties for adoption.
Don’t furr-get, you can use PetRescue’s AI Bot if you need profile writing inspiration, or, reach out directly to our marketing and communications team for personalised help and support.
Jade, in your experience, what types of photos and videos of cats help to engage adopters the most?
In the world of cat adoption, first impressions are everything. The right photo or video can mean the difference between a cat finding their new home or being overlooked. From my experience, here are some types of visual content that tend to engage adopters the most:
Close-up portraits: Photos that capture a cat's eyes and expression can instantly create a connection. The eyes are often said to be the window to the soul, and this rings true for our feline friends as well.
Action shots: Videos or photos of cats playing with toys, climbing, or exploring their environment can showcase their personality and energy levels, helping potential adopters envision life with them.
Cuddles and snuggles: Images or clips of cats snuggling with a person or another pet can demonstrate their affectionate side and show adopters that the cat is sociable and loving.
Cats being cats: Quirky, candid shots that capture the unique and often humorous behaviour of cats can be particularly engaging. Whether it's a cat lounging in an unusual position or batting at a piece of string, these moments resonate with cat lovers.
What quick tips would you give to other member organisations and their foster carers to help them photograph black cats?
Photographing black cats can be challenging due to their dark fur blending into the background. Here are some quick tips to help make their photos shine:
Lighting is key: Natural light works best. Try to photograph black cats in well-lit areas, ideally by a window with the light coming in to avoid harsh shadows.
Background matters: Use a contrasting background to make the cat stand out. Light-coloured backgrounds like white or soft pastel tones can highlight their features.
Focus on the eyes: The eyes are usually the most striking feature of black cats. Ensure that the eyes are in sharp focus and well-lit to draw attention.
Avoid overexposure: Overexposure can cause black fur to lose detail. Use a slightly underexposed setting to maintain the richness and depth of the cat's fur.
What are some creative ways that you've helped make a cat's profile photos stand out?
Making a cat's profile photos stand out is all about creativity and capturing the cat’s unique charm. Here are some creative ideas that have worked well:
Seasonal themes: Incorporate seasonal decorations or props. A cat in a festive holiday setting or surrounded by autumn leaves can add a touch of whimsy and charm.
Storytelling through photos: Create a series of photos that tell a story about the cat's day-to-day life. From morning stretches to playful afternoon antics, a narrative can make the cat more relatable.
Use props sparingly: Props like a cute bow tie, a cozy blanket, or a playful toy can add character without overwhelming the photo. Make sure the props are safe and comfortable for the cat.
Action sequences: Capture a sequence of action shots and create a collage. This can showcase the cat's playful nature and dynamic personality.
Highlight unique features: If the cat has distinctive markings, a quirky habit, or an interesting physical feature, make sure to capture it. These unique traits can help the cat stand out in a sea of profiles.
Happy photographing!
You can read more tips for taking purrfect cat photos here.
^Data via RSPCA Victoria
Images via Maneki Neko Cat Rescue.
