One Million Pets Campaign: Celebrating an Incredible Milestone

One million reasons to celebrate

In 2026, we reached an extraordinary milestone: one million pets have found love through PetRescue.

It was a moment more than two decades in the making, made possible by an incredible community of rescue organisations, councils, shelters, vets, foster carers, adopters, donors, partners and pet lovers who believe every pet deserves to be safe, respected and loved.

Together, we celebrated not just a number, but one million moments of connection and the extraordinary bond between people and pets.

Myka was the one millionth pet to be marked as adopted on PetRescue.

Celebrating the PetRescue community

The One Million Pets campaign was designed to celebrate the people and organisations who made this milestone possible while inspiring even more Australians to consider adoption.

At its heart were Happy Tails, real adoption stories shared by the PetRescue community that celebrated the life-changing impact of pet adoption. These stories became a powerful reminder that behind every adoption is a unique journey of love, companionship and belonging.

Looking beyond the milestone

While one million pets finding loving homes was a moment to celebrate, it also marked the beginning of PetRescue's next chapter.

The campaign introduced There's No Place Like Home, our strategic vision focused on creating better outcomes for pets - not only helping pets find new homes, but also supporting people and pets to stay together wherever possible.

A campaign with national reach

Together with the Perfect Match adoption campaign, One Million Pets reached millions of Australians and inspired more people to discover rescue pets looking for love.

Campaign outcomes included:

• Reaching 21.6 million Australians

• Increasing PetRescue page views by 6.73%

• Increasing pet listing clicks by 4.0%

• Increasing pets saved by users by 3.4%

• Increasing adoption enquiries by 0.45%

Helping more pets find homes

One of the campaign's greatest successes was shining a light on pets who are often overlooked.

Thanks to the PetRescue community sharing the campaign and celebrating one million pets together, more Australians discovered rescue pets waiting for homes - including pets that take longer to be adopted.

As a result, during the campaign period:

• Big dogs found homes 13% faster, with the median time to adoption improving from 20 days to 17.4 days.

• Bonded pets found homes almost 8% faster, with the median time to adoption improving from 40 days to 36 days.

These outcomes demonstrated the power of visibility. When rescue pets are seen on PetRescue’s adoption platform, they have the best chance to find love quickly.

A milestone that helps shape the future

The One Million Pets campaign was more than a celebration; it became a defining moment in PetRescue's story.

It reinforced PetRescue's position as Australia's most trusted pet adoption platform, strengthened our community, generated thousands of meaningful connections through real adoption stories, and laid the foundation for the next chapter of our work.

Because while helping one million pets find loving homes is an extraordinary achievement, our mission continues until every pet is safe, respected and loved.

Campaign period: 14 April – 31 May 2026