Facebook vs PetRescue - which tool is right for you?

The internet has been an enormous boost for animal rescue, and pet sheltering programs. Not only does it provide a low-cost way to promote pets to an often a very wide audience, the ‘real time’ nature of the internet reflects the reality we often see in pounds and shelters - we need a new home for this pet and we need it now!

Photographing pets and putting their details online tends to be a very good investment in resources. But what tool is the best to get the maximum impact? Should your pound, shelter or rescue group start with a Facebook page? Or is a PetRescue account the best place to begin?

Facing Facebook

Facebook is a social media tool which allows people with an interest in your program or organisation to opt to receive regular updates from you. It is estimated that nearly 10 million Australian’s have a Facebook account, and most check it daily.

A huge potential adoption market for your available pets, no?

Well, actually yes and no. While Facebook has a huge following, not all of the people who have accounts are also looking for a pet. Your brand new Facebook account will have one ‘follower’ - you. From there you work to build a fan-base, by advertising your new page in other channels (local media etc) and producing interesting content to engage your new audience.

Without a significant investment in building your Facebook profile, the audience you reach will be limited.

Is PetRescue the direct link to your adopters?

PetRescue has grown to become Australia’s most visited charity website. It is a great place to get started with your new adoption program, as people visiting the site are actively seeking to bring a rescue pet into their families.

More than 10,000 people visit the PetRescue website each day. Visitors choose the pets they're interested in and make contact with the groups caring for them. Thousands of potential adopters, all competing with each other, to take home pets just like yours.

More than 90% of pets on the site, find homes thanks to their PetRescue listings.

Using the site is quick and easy, and with just a few clicks each one of your pets will be seen by thousands of potential families. PetRescue is the ideal tool if you want maximum reach for your new adoption program.

Applying for a PetRescue membership

A PetRescue account is totally free to all pounds, shelters and rescue groups.

To gain a membership, you will have to comply with our Rescue Member Code of Ethics, which includes a requirement that all pets are desexed before adoption.

PetRescue will boost your rehoming program. Apply here now!

Why not both?

Facebook is an excellent tool for building a fan-base, advocacy, and promoting your events and programs. PetRescue is the best tool for connecting with adopters.

Use your PetRescue listings as compelling, visual content for your Facebook page.
Engage your supporters by inviting them to share stories and photos of their adopted pets.
Contact your local media to let them know that by joining PetRescue and Facebook, you will be saving more lives!

If your resources allow for it, using both Facebook and PetRescue, will give your organisation a comprehensive online presence. Your community will thank you.

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