Extra help for cats
Helping adult and shy cats find love
Adult rescue cats make wonderful companions, but finding homes for them can be challenging - especially for the shyer ones.
Caring for those harder-to-rehome cats puts a huge strain on rescue’s limited resources. So in 2016 we launched a reduced-fee adult cat adoption campaign ‘Meow’s the Time’ to help adult rescue cats connect with permanent loving homes.
What the research tells us about reduced fees
Research shows that rescue pets offered at a reduced adoption fee enjoy the same lasting and loving outcomes that full-fee adopted pets experience.
We also know that adoption fees can be a barrier for some pet seekers, which makes two very valid reasons for introducing a reduced-fee adoption campaign.
Subsidies to help cover out of pocket expenses
To help cover rescue groups’ out-of-pocket expenses from caring for these featured cats, we’ve also secured corporate and philanthropic sponsors to subsidise a proportion of the adoption fee.
A special program for senior citizens and shy cats
This year, we’re thrilled to expand the support available for adult cats, with the introduction of a pilot program to help match senior (human) citizens with shy adult cats, at a reduced adoption fee.
We think senior citizens are perfectly placed to offer shy cats the time, patience and love they need to blossom. We also believe that the special love a shy cat brings will be an invaluable addition to a seniors’ life.
PetRescue is proud to be working on the Senior Citizens and Shy Cats pilot program in partnership with a newly-forming foundation with a strong interest in the human-animal bond. Together, we’re trialling a pet helpline to follow up with cat adopters via phone over a 10-month period. This will help us to measure pet retention rates, identify potential areas of support for pet owners, and gauge the overall success of the program.
Our impact in 2017...
adult cats promoted for adoption at $25
worth of cat subsidies made available to rescue groups
increase in cat adoption enquiries