Last updated: 22 Jul, 2019
Published on: 25 May, 2018
Working with PEDIGREE® and Woolworths to create a dog feed dog world
We’ve joined forces with PEDIGREE® and Woolworths to bring rescue pets into the hearts and minds of millions of Australians.
It’s all about creating a dog feed dog world - encouraging shoppers to help dogs less fortunate than their own, when purchasing food for their pet.
This campaign will see up to $1 million of pet food donated to help pets in need, and will put the plight of rescue pets in front of a massive new audience.
How the campaign works:
Woolworths and PEDIGREE® will be calling on Woolworths Rewards Points Members and Woolworths shoppers to think about dogs less fortunate than their own, to buy PEDIGREE® and help feed a dog in need. When shoppers buy PEDIGREE® products, their purchase will translate into a food donation for pets in need.
How this campaign helps your pets:
This campaign is reaching out to a massive new audience - there's more than 10 million Woolworths Rewards members, for a start!
The campaign puts rescue pets front and centre over multiple media outlets, including emails, videos, YouTube, Facebook, Instagram, print media, in-store at Woolworths, and even on buses and bus shelters around Australia.
With so many people thinking about the plight of pound pets, we’re anticipating more people than ever before will be considering adoption and heading to the PetRescue website to find a rescue pet. And more people visiting the PetRescue website means more people seeing and - fingers crossed - adopting your pets!