The PEDIGREE® Adoption Drive - Pet Pages 2010
We’re sure you've heard about the PEDIGREE Adoption Drive and the success it’s had in raising awareness about the plight of rescue pets and promoting dog adoption worldwide. And simply by being a PetRescue member, your group gets to be part of it!Launched in 2007, the PEDIGREE Adoption Drive is now one of the biggest rescue pet promotions in the world, seen in the UK, US and New Zealand. The Australian drive will include an extensive media campaign and fun and educational advertising aimed at ensuring more shelter dogs have the opportunity for a second chance at a healthy and fulfilling life.
Because every dog deserves a loving home, PetRescue has partnered with PEDIGREE to allow all rescue groups Australia wide to benefit. We are proud to bring this amazing campaign to all of our supporting rescue groups and are very excited at what this means for the homeless dogs of Australia.
How does my rescue group get involved?You may have already begun to see promotions in the pet section of major national newspapers featuring PetRescue pets. We expect this to have a huge positive effect on the numbers of people interested in adoption, so we ask that as member of PetRescue you do the following;
- Prepare your group for launch
As we will be reaching the wider community with these advertisements, you will be more likely to receive contact from people who need help in learning about pet adoption and pet care. This is your chance to shine!
Let everyone in your organisation know about the advertising and that they're going to need to take a little time to explain to the public in a positive fashion about who you are and what you do. By being an ambassador to rescue and working to inspire people to become interested in adoption, we have the chance to generate a lot of buzz and positive word of mouth that will benefit rescue pets for years to come.
- Check your contact details
Probably the most important part of your whole adoption program is the ability for people to contact you. Check the contact details on your profile by logging in to PetRescue and clicking the ‘Update Your Profile Information’ link in the Members Area.
Also check the contact information on your individual animal listings to ensure that the most current details for your foster carer or group are featured.
- List some great pets
We will be choosing a wide range of dogs to feature in these advertisements as the campaign develops. If you’d like to see one of your dogs become a ‘celebrity rescue’, we’re looking for the following:
- A high resolution photo
Crop, but don’t resize your pic before uploading. This gives us a ‘print quality’ photo we can use in campaigns. Be sure to include a nice, relaxed head shot. They don’t have to be the prettiest flower to be picked, but they should have a happy smile!
- A positive profile
To make these advertisements really pop, we’re looking for pets with a positive and inspirational story and a good description of what they’re looking for in a new owner. Include any detail that will help a potential adopter connect with ‘their’ new family member!
- A high resolution photo
And a final word up to all our 'cat peeps'
Yes, we know this is all about dogs; but it’s going to result in lots of traffic to the PetRescue website and you'll be certain to see benefit too, so get those kitties listed! And we are working on a similar promotion for cats in the future, so stay tuned...
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